Wednesday, March 15, 2017

Meet Dr. Steven Wang



One of my best friends Anna gets eaten alive by mosquitos during the summer and tries to do everything to keep them away- even wearing heavy backwoods bug spray to bed. 

Dr. Steven Wang purposely went out into the wilderness without bug spray and offered his body as a buffet to mosquitoes. 

Why would someone do that? To test the effectiveness of his first product in the Dr. Wang Herbals Skincare collection- Eczema Ointment. 

Last week I had the pleasure of attending an intimate breakfast at Good Housekeeping to celebrate Dr. Wang's Good Housekeeping Seal of Approval and partnership with HSN. 



Dr. Wang is a board-certified dermatologist at Memorial Sloan-Kettering Cancer Center in Basking Ridge, NJ. He has published over 85 peer-reviewed scientific medicals articles (I've been writing this blog post since the day of the event so I'd say that is quite impressive), and has an active clinical research program focused in photoprotection, antioxidants, nanotechnology and skin health.

One thing many might not realize about me is that I am a science nerd. Before I majored in PR/advertising, I was a bio education major and nutrition. While I might not have pursuing a career in those fields, I am still obsessed so coming to this breakfast was a no brainer. 


After spending time researching Chinese herbs and their connection to treating psoriasis and eczema, Dr. Wang was able to translate eastern medicine to western, and found that those herbs have anti-inflammatory and antibacterial properties. He published a paper with his findings and thought he would wipe his hands clean and move onto a new topic. 

No such luck! His patients read his research and wanted to buy these magic herbs that would help them. So in January 2016, he put up a website and began providing the eczema ointment to patients. And they were thrilled to find relief! 

[Credit: Dr. Wang Skincare Facebook Page]

The ointment contains 8 proprietary blends that combined, rebuild barriers on skin, reduce inflammation, and stops itch. The purple hue is great for kids as the color disappears once it hits the skin. 

Dr. Wang estimates that at least 30 million Americans suffer from eczema. 

For more information on Dr. Wang Skincare, please visit https://www.drwangskincare.com/.

I am looking forward to seeing what comes next for the collection! 

Xo,
Lynette

Monday, March 6, 2017

Internships and Cover Letters

[Credit: Ragan.com]

An internship is the first building block to a successful career. So you want to make a great first impression. 


It's amazing how much can change in just a few short years. When I was in college, I had to take a course on resume and cover letting writing. And while at the time, it seemed like a useless time suck, I am so glad that I made myself sit through it. Whenever I applied for a job or internship, I made sure my cover letter was in the body of the email and my resume was attached, and sometimes I also included underneath my signature. 

What I love about being in the communications field was how creative I got to be with my resume. I got to go against the norm and play with the design and color. 

Fast forward past several internships, a stint in field markets, a few promotions and agency changes, I am now the proud CEO of Lynette Nicole PR. My baby is only 6 months old and has a lot of growing to do but I am fortunate to have enough work to need an intern. 

When I was hiring interns or team members at other jobs, I received some of the greatest candidates and applications. Everyone wrote a little note even if wasn't a full blown cover letter and send their resume, attached or in the body. Later on in my career, I got to work with one of those interns (now an AE) and one of the firms I was at. 

I posted on various websites and Facebook groups for an intern and got mostly crickets. And if I didn't get crickets, I got blank emails with attachments! Who are you? What is attached? Why should I open the attachments? To be fair, I did receive a few candidates who wrote clear and concise cover letters and sent resumes, but for the most part, I was shocked. 


To the new generation of college students, interns and entry level employees- professionalism is not dead. You may read a company is laid back, fun, young and hip, but that doesn't mean you don't have to make a solid first impression. 

If you can find the person who you are contacting, include their name. If you are reaching out to an info@ address, at least wrote the CEO's name if you know there isn't an HR person. It shows you did your research regarding the firm. 

Tell me about yourself and your relative experience. Tell me what experiences the courses you are taking are giving you. Are you on your schools PR team? Tell me! Why are you a fit for my firm? Did you read that we specialize in consumer lifestyle and not government relations? Tell me what makes you different than other candidates. 

I still have hope that professors will take a class or two to go over applying to jobs and internships because I just know there is a smart bunch of kids out there who are ready to kick ass in PR. 

Also, if you're reading this and are looking for an internship in NYC, please please email me at LynetteNicolePR@gmail.com.

Xo,
Lynette 

Tuesday, February 28, 2017

Adore Your Core


Just under a year ago, I got certified to teach mat Pilates through Core Pilates NYC. Unlike my nutrition certification, I am actually using this one! I teach in Tribeca, at Do Yoga, Do Pilates, on Tuesdays at 12:30 PM and Thursdays at 6:30 PM. 

Those unfamiliar with Pilates tend to be scared and stay away but there are so many benefits to take advantage of. 


I am trained in the classical method which was organized by Joseph Pilates in the 1920's. What is Pilates exactly? Similar to yoga, its a combination of physical and mental exercises that utilize stretches and breathing, but have a strong focus on strengthening the core, which is the most vital part of the body. 

Pilates is not just a core workout however, strong abs can cause:

  • Improved posture
  • Reduced lower back pain
  • Better balance and stability
  • Better sports performance 
  • Reduced injury risk
  • Better sex (if you remember to engage your pelvic floor during each class)
  • Increased flexibility
  • Your inner organs and central nervous system in place
  • Easier breathing

As I re-brand the blog, I will be digging deeper into Pilates and its benefits. 

Looking forward to going on this journey with you! 

xo,
Lynette 

Monday, February 20, 2017

My New Training Must-Haves


If you haven't already noticed, Life's Better In Yoga Pants got a little makeover. As I've moved, stopped long commutes, grew my career, started a business and began teaching Pilates, I've evolved as person and I wanted that to reflect in my blog. Moving forward, you will see more lifestyle posts vs all fitness and I hope that you continue to invest in reading Life's Better In Yoga Pants!

Over the course of the past year, I've been fortunate enough to be able to test out some new products. I used most of them during marathon training and am excited to continue using them as I train for the Brooklyn Half Marathon. Redemption here I come! 

Here are some essentials that will get you through your next training cycle:

[Credit: BullFrog Webite]

BullFrog Land Sport Sunscreen
-
Guys, take care of your skin! I used to be an avid tanner, indoor and outdoor, and I finally knocked some sense into my own head. This gel is easy to apply and does not streak. Powered by innovative Sweat TECH™ technology, BullFrog Land Sport helps skin breathe and allows sweat to pass through and evaporate. It IS quick dry so be mindful of that when applying- quickly rub it in! 


[Credit: Darn Tough Website]

Darn Tough Vertex Running Socks -
I have less than five pairs of sports socks. One thing that I've noticed is consistent with me- new sneaks or not- is back of the heel chafing/blisters. Made in Vermont, the Darn Tough Vertex Running Sock Series  offers ultimate breathability and performance wicking without sacrificing protection. The best part is they have style options  that protect the back of your ankles. I wear these socks all the time and highly recommend. 


Credit: Zim's Website]

Zim’s Max-Arnica -
The first homeopathic product in the Zim's line is ideal for bruises and aches and pains. I personally used this before the NYC Half last year and it worked great (if you remember, I was coming off a hamstring and knee injury). Zim's is roll-on which = no mess.

[Credit: SweetFlexx Website]

SweetFlexx
- My newest obsession! SweetFlexx fitness leggings have built in resistance bands that really work. I've worn them as everyday leggings, to yoga and even to run and each time (even after washing) I really felt the resistance. According to an email from the team, a recent study by Yale showed that by wearing them throughout the day, someone can burn up to 300 more calories.  Oh, they also look really great on! 

[Credit: Sabre Website]

Sabre
-
On a more serious and less fun note, Sabre's Runner Pepper Gel is a necessity, especially when running at night. I was sent a handheld pink version and a larger black version to carry around everyday. The Runner Pepper Gel is discreet and because it's a gel, it virtually eliminates airborne particles and wind blow-back, only affecting the target/person it directly contacts. Safety when running is important and not something to take lightly. 


Looking forward to sharing my second Brooklyn Half journey with you!

Xo,
Lynette