Friday, July 7, 2017

PR Intern Diaries: Jenna


Happy Friday everyone! Our intern Jenna tackled a topic this week that everyone deals with- making mistakes. They are inevitable as we are all human. However, it's how you proceed that makes a difference. Slowing down and paying attention to the task at hand can be helpful, as well as asking questions. One of the biggest ways to avoid silly mistakes is to take tons of notes. I remember when I was an intern, I filled up tons of notebooks and note pads because I wrote down everything someone said!

Here's what Jenna had to say:

--------
Hey everyone! This week I wanted to write about something I’m pretty good at, making mistakes. This is my first public relations experience ever, so of course I’m not perfect. As someone who considers themselves to be a perfectionist, this is a little hard to deal with, but I’ve begin to come to terms with it. 

I’ve learned that as interns, we’re not meant to be kick ass practitioners right away. We’re really still little babies learning how to walk and talk in the world of PR. We’re also still students, and while we’re here to assist and help out where we can, we’re also mainly here to learn. And of course, everyone says that some of the most valuable learning experience is gained through making mistakes. 

Some of the most important lessons I’ve learned from making mistakes is to double check, then triple check, and even check a fourth time to make sure all the information is correct. I can admit to getting a little sloppy and rushed when feeling overwhelmed by the amount of work I have. I’ve also learned how important it is to listen to criticism. At first, my pitches were a little rough, and understandably so as I’ve never written one before. Now I can really see myself improving and even got my first reply back from and editor today! 

Finally, through all the mistakes I’ve made so far, I’ve learned how to handle making mistakes. It’s impossible to be perfect all of the time, so learning how to overcome and harness the disappointing feeling into usable, beneficial energy will be a really helpful skill. I like to take deep breathes to recenter my mind and help me to keep going. A bubble bath and watching your favorite guilty please movie, Clueless for me, after work never hurts either! 
------

XO,
Lynette 

Wednesday, July 5, 2017

PR Intern Diaries: Leahi


Happy Wednesday everyone! Hope you all had a great holiday weekend and are ready to grind for the rest of this short week. I promise a fun update from me is coming soon (including a recap of a new wine company, running recaps and new gear review) but until then, here is another update from Lynette Nicole PR intern Leahi! 
------
Happy Thursday! It has been another week at LNPR and it is still as crazy as ever. There has been a lot going on and it has, as I said before, been a huge learning curve. This week I balanced a lot of different things and it has really helped me gain a little more of a grasp as to what is going on.

Early in the week, there was a ton of scheduling to do as well as memo updates, which is a good thing, knowing that our clients are getting some press! Working closely with the companies that I do allows me to see a side that the consumer doesn’t always see. Knowing about all the hard work that goes into these companies makes me appreciate them all the much more!

Later in the week I was able to do some product deliveries which was also fun because I got to make the connect between the company and the outlets that are interested. It really gave a personal touch to what we do. I got to see another side and gain a bigger appreciation for, again, all the hard work that goes into this. Its been a fun week, and I am still really exited for the weeks to come!
------

XO,
Lynette 

Friday, June 23, 2017

PR Intern Diaries - Jenna & Leahi


Happy Friday! This weeks PR intern diaries is a double since both posts were so similar! First you'll hear from Jenna, and under that is Leahi! 
-------

I’ve been having a lot of fun at my internship at Lynette Nicole PR. I’ve been here for a little over a month so far and I’ve again a lot of valuable experience that I’m sure I’ll carry with me into my future in public relations. One of the most important things I’ve learned at LNPR is how important paying attention to details is. It’s very important to make sure all the work is cohesive, clear, and concise. You want to make everything is as clear as possible for the client so there is no confusion and you keep them happy and satisfied.

So far my favorite task has been helping to plan the various events LNPR has thrown for our clients. I love helping to find influencers to invite to the events as well as doing all the menial tasks for events such as coming up with supplies we need and making sure the guest list and RSVP list are up to date. I think that event planning is something I could really be interested in pursing in my future. My least favorite task at LNPR would have to be searing for editor and writer emails. While you can find many emails through Cision  some editors and writers don’t freely give out their emails. I’ve spent many hours frustrated searching through different editors and writer’s websites and social media accounts scouring for their emails with no luck.

In the next month of my internship I really want to improve my pitch writing. Recently I’ve been writing a lot of pitches for LNPR, and while they’re certainly not perfect, I really feel like I’ve started to improve. I hope to get really good at writing pitches as they’re so important in getting press for clients in PR and I know that it’s a skill I will carry with me throughout my career in public relations. (Jenna)
------

Hello again! Its me, Leahi!

Week 2 has come to a conclusion and it’s been crazy busy! As I said last week I was thrown into everything, which I loved, and created an awesome opportunity for me to learn. This week I am starting to get the hang of things, although, there is so much to learn. I have picked up this week that PR is very detailed oriented. There are so many things that I miss or don’t see because I don’t have that trained eye quite yet. Thankfully, Lynette is kind in reminding me to pay attention to the little things.

There has been a ton of balancing things this week between work and my own social life. There is no way I could get it all done and organized without writing it down. Lynette really enjoys embracing wellness even while working. Which I totally appreciate! Especially being an athlete in the middle of a transition to the working world. We took a smoothie break and it reminded me that wellness is all about balance. Whether it be work life balance, food and sweets, or exercise and rest.

I was also able to work on the Self.com call sheet which gave me an inside look at what is going on at one of the shoots. It was cool just to know that I was working with a company that I see almost every day online and on the magazine stands. The world of PR has taught me so much in so little of time.

That’s all for now!
------

XO,
Lynette
 

Wednesday, June 14, 2017

PR Intern Diaries: Jenna


Happy Wednesday! For today's PR Intern Diaries, Jenna is talking about her favorite resources. 

------

Interning in public relations involves a lot of research and finding things online. Luckily, I’ve been able to use a few resources that have really helped me out. The most useful resource for me has been Cision. Cision is an online resource for public relations practitioners that allows you to look up editors, as well as outlets, to pitch to or to invite to events. It helps you to generate lists related to your client and makes it super easy to get all their information. I’m constantly looking up emails for editors and influencers, so getting them all in one place is super helpful. I also use social media sites, like Instagram and Twitter to find contact information for editors and influencers.  I recently subscribed to the website, Help a Reporter Out, which is another must have resource. Help a Reporter Out sends emails periodically throughout the day with lists of articles reporters are writing and need sources for. It makes it easy to find placements for your clients. So far, I’ve only pitched one story from Help a Reporter Out but I’m sure I’ll be using it a lot in the future. 

In the future I’m sure that I’m going to continue to utilize these resources. Once I’m officially working in PR I know that I’ll be finding editors to pitch to all the time of of them. I also started reading a website, after Lynette shared it with me, called PR Couture. The website gives a lot of tips and insight into the world of public relations. It even has a section that shows available jobs in PR. I definitely want to keep reading and stay up to date with PR Couture to get all the information that I can. 
------

XO,
Lynette