Thursday, August 24, 2017

Intern Farewells


My favorite season is slowly coming to a close. What a whirlwind this summer has been. I can't wait to write my giant recap for you. As Labor Day approaches, I'm happy to announce I will be back to blogging regularly.

But before that happens, we have to say goodbye to our wonderful summer interns. We were so grateful to have them join our team and can't wait to watch them fly in their careers. 

------
Leahi:

Hi all! It’s Leahi again. I am tuning in for my last blog post of my internship. It’s been a busy month and a half here at LNPR. But I am thankful for the opportunity to be immersed into this industry. As I wrap up my final days here, I look forward to using the skills I learned here to my advantage. As I mentioned I learned a ton! One of the most important things I have learned is to be extremely detailed and critical of my own work. Before submitting things to be sure that they are triple checked and ready for approval. Also, making sure that it would make sense to not only me but someone else reading on or looking at it.

My favorite part of the internship was just researching and learning more about different magazines, blogs, and media outlets in general. Curating ways to be ahead of the curve and look for opportunities. It is a skill that is transferable to all careers. My least favorite part, would be looking for contact information for editors. Sometimes they aren’t open to the public and it can be incredibly frustrating not being able to find information needed for what seemingly looked like a perfect opportunity.

Future interns, never be afraid to ask questions and always, always, always check your work. If you’re working with another intern use each other for sources of information. It never hurts to learn more and expand your horizons or be open to other opinions and opportunities. If you’re feeling overwhelmed, take a deep breath and don’t be afraid to ask for help. Also, Create is the best place for lunch If you’re looking for a healthy afternoon pick me up! 
Signing off for the last time! Best of luck!

Leahi

------
Jenna:

Hey everyone! This is sadly my last post on the intern diaries as my internship at Lynette Nicole PR has come to and end. I’m getting ready to return to Penn State to continue my studies in public relations and I know that my experiences as an intern this summer will only help me to be a better student and eventually a better public relations practitioner. 

I definitely learned a lot more than I expected to as a first time intern. From talking to friends who have interned at other companies, I expected to be getting a lot of coffee and getting a backseat view into the world of public relations. However, my internship Lynette Nicole PR gave me a lot of responsibility and valuable experience. Some of the most important skills I learned at LNPR would have to be how to write a pitch and how to find editors and outlets to target. I know that these are skills that I will carry with me throughout my future in public relations and ones that will give me an advantage while looking for internships next summer. I also learned how to work in a professional environment. This was the first real job I’ve ever had. Through this experience I’ve learned how important it is today attention to details, communicate effectively, and not be afraid to ask questions. 

My favorite part of my internship would have to be getting to work on and assist the various events LNPR has thrown for our clients this summer. I got to help organize a media class for Yo Yoga!, an opening party for XO Marshmallow and a s’mores competition for XO Marshmallow. I also really enjoyed getting to witness photo-shoots and a segment filming for our clients like the Well + Good photoshoot for Yo Yoga! and their showcase on Cheddar TV. My least favorite task would have to be searching for editor emails. There were some editors who don’t publicly share their emails. It was really frustrating to scour the web for hours to only have to give up in the end because their emails were actually impossible to find. 

My biggest piece of advice for future interns would be to take your time and pay close attention to the details. It’s easy to make mistakes when you have a heavy work load and are stressed about being able to finish everything. It’s important to take a deep breath, slow down, and triple check your work. 
------

Excuse us while we go drown our sadness of them leaving in a bottle of wine. 

Xo,
Lynette


Tuesday, July 25, 2017

PR Intern Diaries: Leahi x 2



Good morning! It is FREEZING here in NYC today. NY, let's get your shit together before I head to the beach to work for 4 days. I'd like to maybe sit outside? I can't believe I am wearing my winter running leggings with a sweatshirt and sneakers right now. Clearly ranting because it's August and this is my FAVORITE season ever. 

Anyway, as promised, here are two blog posts from Leahi. She's talking working from home and her first month at Lynette Nicole PR! 

------

1. It has been a interesting and very busy couple of weeks here at LNPR. With the Fancy Food Show in full swing, we were all separated for the time being and had to work remotely. This was a challenge especially not working from home before. We started with a conference call at 9 AM to go over what needed to be done for that day. We reviewed the importance of staying on top of all our memos and being sure to fill them out with accuracy. We were online all day and in constant communication.

The best way to be effective while working from home is to set up like we usually would in the office. Find a desk, get out everything we need, refrain from checking sites like Facebook, and keep the email and instant messaging browser open. It is a lot harder to do this in a public place as distractions are multiplied and intensified. Thankfully, I had my dorm room to myself. I put on some music and sat at my desk and got to work. Its best to treat it like a normal work day and actually could be more effective because you can hone in and focus.

It was a great learning week here at LNPR and I look forward to the next week!

2. Hi again! This month has been quite an experience. It has been a learning curve for sure and I have really been tossed into the mix of things. I have learned that staying on my toes is vital to this job. It is all about getting things done but also with great quality. I have been able to hone my skills a bit and learn how to do things the right way and with efficiency.

My favorite tasks would have to be more on the creative side. I love researching item for grab bags and things for events. It lets me be more creative and use my imagination even more. One of my least favorite tasks would be trying to find emails online when they aren’t on the database we use. It gets really frustrating when editors and influences move around and emails can be lost.

In the next month I just hope to learn some more transferable skills for work after I leave. Learning a lot of the things I have, have helped me hone down some skills that are necessary for other jobs as well. Ultimately, I just want to learn as much as possible! After all, this is my last year in school and I just want to learn as much as possible before entering the real world.

That’s all for now!
------

XO,
Lynette
 

Monday, July 24, 2017

PR Intern Diaries: Jenna x 2


Happy Monday! I just got back from a long working weekend in Boston so I could celebrate my cousins wedding and go bridesmaid dress shopping with one of my bests! We're playing catch up on blog posts so today and tomorrow will be double the posts. Here's Jenna talking working from home and hitting her 2 month mark.

------
1. Last week working at LNPR was different than usual. Lynette had to go to Chicago for the opening of XO Marshmallow’s Cafe and also had to attend Fancy Food in Manhattan. This meant I was working from home, a first for me as an intern. Since we don’t work in a traditional office environment, working at home wasn’t too different, but there were a few things I needed to do in order to successfully make it through my day. 

It was really important for me to find a quiet place to do my work so I could remain focused on the tasks at hand. My first day working from home it was a little difficult, as my house was being shown, and I ended having to travel to a few different cafes to try and find one with WiFi that wasn't too loud or busy. As someone who is easily distracted, working in a cafe was a little more difficult for me than working in an apartment or house, but it’s a skill I need to work on as PR practitioners are always on the go and don’t always have ideal places to work. 

Something else I needed to do in order to successfully make it through my day was to make sure I stayed in contact with Lynette. It was a little difficult and there were a few miscommunications, but by my second day working at home I think I got it figured out. Again, this is another really important skill I’m going to have to master in order to be successful in PR. It’s a lot easier to communicate when you’re in the same room as someone, but in the busy world of PR that isn’t always going to be the case. 

2. I can’t believe that two months has already passed in my internship! This summer has really been flying by. This month I’ve really learned to take my time with what I’m working on. I’ve learned to triple, even quadruple, check my work, as tiny mistakes are hard to catch. I’ve also learned to not be afraid to ask questions, it’s better to get clarification than to do something wrong. 

My favorite task this month has probably been working on one of our clients, XO Marshmallow. XO Marshmallow recently opened a marshmallow cafe in Roger’s Park, Chicago.  Working on XO Marshmallow has been really fun because they’ve gotten a ton of press and have even gone viral. It was so exciting coming into work to see my piled up with all the new press they got over the weekends. It was also really cool to scroll down my Facebook feed and see a video of them pop up. They had a opening party which was fun to help plan, as I really have started to enjoy event planning and are having a S’mores contest in August which I’ve really enjoyed working on so far. 

My least favorite task has go to be searching for new press in google. I can’t deny that scrolling through a bunch of webpages, a lot of it being spam, gives me a headache. In the remainder of my internship I still want to improve my attention to detail, as it’s not perfect yet and I still feel like I’ve been making quite a few mistakes. I know that it's crucial that all the information we send out to editors is perfect, so hopefully I’ll get there soon. 

------

Tomorrow you'll hear from Leahi and I'll be posting a recap soon about ALL of the things I've been up to the past few months. 

Xo,
Lynette


Friday, July 7, 2017

PR Intern Diaries: Jenna


Happy Friday everyone! Our intern Jenna tackled a topic this week that everyone deals with- making mistakes. They are inevitable as we are all human. However, it's how you proceed that makes a difference. Slowing down and paying attention to the task at hand can be helpful, as well as asking questions. One of the biggest ways to avoid silly mistakes is to take tons of notes. I remember when I was an intern, I filled up tons of notebooks and note pads because I wrote down everything someone said!

Here's what Jenna had to say:

--------
Hey everyone! This week I wanted to write about something I’m pretty good at, making mistakes. This is my first public relations experience ever, so of course I’m not perfect. As someone who considers themselves to be a perfectionist, this is a little hard to deal with, but I’ve begin to come to terms with it. 

I’ve learned that as interns, we’re not meant to be kick ass practitioners right away. We’re really still little babies learning how to walk and talk in the world of PR. We’re also still students, and while we’re here to assist and help out where we can, we’re also mainly here to learn. And of course, everyone says that some of the most valuable learning experience is gained through making mistakes. 

Some of the most important lessons I’ve learned from making mistakes is to double check, then triple check, and even check a fourth time to make sure all the information is correct. I can admit to getting a little sloppy and rushed when feeling overwhelmed by the amount of work I have. I’ve also learned how important it is to listen to criticism. At first, my pitches were a little rough, and understandably so as I’ve never written one before. Now I can really see myself improving and even got my first reply back from and editor today! 

Finally, through all the mistakes I’ve made so far, I’ve learned how to handle making mistakes. It’s impossible to be perfect all of the time, so learning how to overcome and harness the disappointing feeling into usable, beneficial energy will be a really helpful skill. I like to take deep breathes to recenter my mind and help me to keep going. A bubble bath and watching your favorite guilty please movie, Clueless for me, after work never hurts either! 
------

XO,
Lynette