This is the 12th time the MORE/Fitness/Shape Half Marathon will be run and for the first time it will raise awareness on of the impact of climate change and the importance of sustainability. This year’s Women Run the World™ program will honor women whose work focuses on addressing climate change policy and improving the environment.
I actually just started working on a new client who is going to be a driving force in the sustainability movement so I think this is a wonderful addition to the race.
2015's media partner is the TODAY show. Natalie Morale and Erica Hill will be co-hosting and running as part of TODAY's "Run for Today" series. Both are runners and Natalie ran the Boston Marathon last year. Races partnering with media personalities has been a trend, at least in NYC. Ginger Zee ran and hosted Lauren Bush Lauren's RUN10FEED10 last year.
Aside from the TODAY partnerships, additional race sponsors include Healthfull® by Arnold/Brownberry/Oroweat®, Hoka One One, MorningStar Farms and Natalie’s Orchid Island Juice Co. CARE, a leading humanitarian organization that empowers women and girls around the world, is the Charity Partner and MORE/Fitness also paired with Athletes for a Fit Planet to enhance their efforts to produce an environmentally responsible event by taking their Pledge of Sustainability.
Registration is open now at http://morefitnesshalf.com/. Space is limited to 10,000 runners so sign up early. What are you waiting for?
Check back here for training updates throughout the next month along with a full race recap!