Friday, June 23, 2017

PR Intern Diaries - Jenna & Leahi

Happy Friday! This weeks PR intern diaries is a double since both posts were so similar! First you'll hear from Jenna, and under that is Leahi! 

I’ve been having a lot of fun at my internship at Lynette Nicole PR. I’ve been here for a little over a month so far and I’ve again a lot of valuable experience that I’m sure I’ll carry with me into my future in public relations. One of the most important things I’ve learned at LNPR is how important paying attention to details is. It’s very important to make sure all the work is cohesive, clear, and concise. You want to make everything is as clear as possible for the client so there is no confusion and you keep them happy and satisfied.

So far my favorite task has been helping to plan the various events LNPR has thrown for our clients. I love helping to find influencers to invite to the events as well as doing all the menial tasks for events such as coming up with supplies we need and making sure the guest list and RSVP list are up to date. I think that event planning is something I could really be interested in pursing in my future. My least favorite task at LNPR would have to be searing for editor and writer emails. While you can find many emails through Cision  some editors and writers don’t freely give out their emails. I’ve spent many hours frustrated searching through different editors and writer’s websites and social media accounts scouring for their emails with no luck.

In the next month of my internship I really want to improve my pitch writing. Recently I’ve been writing a lot of pitches for LNPR, and while they’re certainly not perfect, I really feel like I’ve started to improve. I hope to get really good at writing pitches as they’re so important in getting press for clients in PR and I know that it’s a skill I will carry with me throughout my career in public relations. (Jenna)

Hello again! Its me, Leahi!

Week 2 has come to a conclusion and it’s been crazy busy! As I said last week I was thrown into everything, which I loved, and created an awesome opportunity for me to learn. This week I am starting to get the hang of things, although, there is so much to learn. I have picked up this week that PR is very detailed oriented. There are so many things that I miss or don’t see because I don’t have that trained eye quite yet. Thankfully, Lynette is kind in reminding me to pay attention to the little things.

There has been a ton of balancing things this week between work and my own social life. There is no way I could get it all done and organized without writing it down. Lynette really enjoys embracing wellness even while working. Which I totally appreciate! Especially being an athlete in the middle of a transition to the working world. We took a smoothie break and it reminded me that wellness is all about balance. Whether it be work life balance, food and sweets, or exercise and rest.

I was also able to work on the call sheet which gave me an inside look at what is going on at one of the shoots. It was cool just to know that I was working with a company that I see almost every day online and on the magazine stands. The world of PR has taught me so much in so little of time.

That’s all for now!


Wednesday, June 14, 2017

PR Intern Diaries: Jenna

Happy Wednesday! For today's PR Intern Diaries, Jenna is talking about her favorite resources. 


Interning in public relations involves a lot of research and finding things online. Luckily, I’ve been able to use a few resources that have really helped me out. The most useful resource for me has been Cision. Cision is an online resource for public relations practitioners that allows you to look up editors, as well as outlets, to pitch to or to invite to events. It helps you to generate lists related to your client and makes it super easy to get all their information. I’m constantly looking up emails for editors and influencers, so getting them all in one place is super helpful. I also use social media sites, like Instagram and Twitter to find contact information for editors and influencers.  I recently subscribed to the website, Help a Reporter Out, which is another must have resource. Help a Reporter Out sends emails periodically throughout the day with lists of articles reporters are writing and need sources for. It makes it easy to find placements for your clients. So far, I’ve only pitched one story from Help a Reporter Out but I’m sure I’ll be using it a lot in the future. 

In the future I’m sure that I’m going to continue to utilize these resources. Once I’m officially working in PR I know that I’ll be finding editors to pitch to all the time of of them. I also started reading a website, after Lynette shared it with me, called PR Couture. The website gives a lot of tips and insight into the world of public relations. It even has a section that shows available jobs in PR. I definitely want to keep reading and stay up to date with PR Couture to get all the information that I can. 


Tuesday, June 13, 2017

Mini 10K Recap

After a rough week- emotionally and physically- I woke up bright and early Saturday morning for the Mini 10K in Central Park. In true Lynette fashion, I was super early and none of my friends were there when I arrived. 

I hung out around bag check for little since I didn't want to put my phone away just yet. My coach and a few teammates showed up so I hung out with them for a little, then my friend Wendy arrived (who was running her first 10K!) and we took some photos and checked our bags. 

After we had all of our stuff put away, we headed to the start line which was of course 15 min away. I got corral G, because NYRR was going off of my pre-inury pace. Just before we started moving my teammate Denise appeared in my corral and we decided to run together (AKA she was going to pace me). We began running and had to weave in and out a lot on the Central Park West. There were a lot of walkers before we even hit the one mile mark which made it difficult to find our groove. 

We were running at around a 9:15 pace. We skipped the first water station and thought there would be one at mile 2 but there wasn't. We booked it up our first hill and embraced going down Harlem Hill and not up it. Finally we saw the second water station and I grabbed some water to sip and tossed the rest over my head. One of the biggest reasons why I checked my phone- this race is ALWAYS hot and sometimes humid- so I knew I'd want to cool myself down. 

Just after that was the 5K mark which I was surprised that we clocked a slow time for- 29:06. Next up were some rolling hills on the east side of CP. According to my watch, my 4th mile was my slowest, I fell back about 10 seconds. 

At this point it was definitely hot and I was definitely breathing heavy but I knew that if I kept it up, I would be content with my time and the effort I put into the race. It was exactly what I needed after the prior week. At this point, with only two miles left, I knew I had it in the bag. I lost Denise just before the next water station where I grabbed water for my head and Gatorade to drink.

Mile 5 clocked in at around a 8:37. My watch was off by about 10-13 seconds according to official times. This mile included flying down Cat Hill. 

Once I was down Cat, I knew it was over. I rounded the bend to Central Park South and saw one of my Hellgate teammates walking and grabbed her. But accidentally also left her so safe to say, I am not a good pacer. I was excited to see the 800K mark because that meant only 2 laps of the track left. 

My Hellgate team was cheering at the mile 6 marker which was just enough motivation for me to push through to the finish line. 

I finished in 57:42, and although that's not much, it was a minute away from my PR and my first solid race in over two years since I got injured! My average pace was 9:18. 

All in all, I felt great the entire race. I'm so thankful to have been able to start with Denise who got me off to a great start. I'm excited to train through the summer and get that overdue half marathon PR in October! 


Monday, June 12, 2017

PR Intern Diaries: Meet Leahi

Happy Monday! Hope everyone had a great weekend and is ready to grind. We had a fantastic weekend running the Mini 10K on Saturday (recap to come) and spending time with friends in the gorgeous weather.

To kick off the week, I want to introduce you to our newest intern, Leahi!


Hi all! My name is Leahi Camacho and I am a junior at Wagner College on Staten Island. I am originally from Hawaii but I have been loving the NYC life for the last 3 years. I started my internship at LNPR this past week and I have been loving it! I was put right into the action and it has allowed me to learn a ton of things in the first week alone.

One of the biggest things I learned this week in PR is it takes a HUGE amount of organization to stay on your A game. While it may seem obvious, it’s crazy to see how Lynette balances so many accounts. I know that it is going to take some serious organization this summer. I was also fortunate to be put on the allongeé account. I have learned a whole lot about a company and a type of exercise that I didn’t know about before. I did not realize how intense some of these dance exercises can really be. Although I am just starting out, there was a ton of information processed this week. Too much to keep to a blog post!

Hopefully in this internship I can get a really well rounded experience of what PR is all about. That is my goal. More specifically, I want to truly gain as much understanding as I can in one summer about this industry. I really think I can put my business and psych background to the test! I know that hands on experience in invaluable and I have been fortunate enough to work for a company that allows interns to do so.

Until next time!



Monday, June 5, 2017

PR Intern Diaries: Jenna's Must-Haves

Happy Monday! Hope everyone had a great weekend after a short albeit long weekend last week.We are kicking off a new week with our intern Jenna sharing her PR intern must-haves- aka everything that helps her have successful days. 

Hey everyone! This week I’m here to share my intern survival kit. Being an intern isn’t always easy, and I know I wouldn’t be able to get the job done without these essentials. 

My laptop

I would be completely lost without my laptop. I’m constantly on my Macbook working on spreadsheets and keeping up with our clients on social media. It’s really important for me to be able to check my email so I can keep up to date what’s happening with our clients in the press. 

A planner

I actually use my laptop as a planner, but any planner is essential for an intern! Making a to-do list in my planner is the first thing Lynette has me do every morning. It helps me to make my schedule for the day and makes sure I don’t forget to do anything. I love crossing the different tasks off my planner, it helps me feel accomplished and motivates me to keep working! Keeping a planner is also super helpful because throughout the day anything can happen. You need to be on top of whats happening in the press with the clients! It’s important to keep adding and checking your to do list to make sure you don’t miss anything. 


When you’re working hard and getting lost in what you’re doing sometimes it’s hard to remember to stay hydrated. Keeping water by my side at all times reminds me to keep drinking throughout the day, no matter how busy it gets. Lynette puts a strong emphasis on balancing work and health. Keeping myself hydrated is one way I make sure I stay healthy and ready to keep working. 

Comfortable shoes 

I have a long commute to work which includes a train, a subway, and a decent amount of walking. I always make sure I wear comfortable shoes so I’m ready for the trek and don’t wear myself out. Don’t worry though, I make sure not to sacrifice fashion for comfort and find a happy balance in-between both of them!

Hair Ties

Nothing makes me feel more in work mode like pulling up my hair and getting to business! Something about putting my hair in a tight ponytail motivates me to work super hard and makes me feel like I can accomplish any task. I also have super long hair so getting the heat off my back doesn't hurt either. 


What are your essentials that get you through the work day?


Monday, May 22, 2017

PR Intern Diaries: Jenna

Happy Monday! It's quite gross out here in NYC which works out well for me since my legs are still tight from Saturday. No running for this girl today. 

For this weeks PR Diaries, Jenna talks Wellness Wednesday, work/life balance and our client going viral. 

This week Lynette and I grabbed teas on Wednesday and I got to talk to her about her experience in public relations. From our conversation I learned how important it is to follow your dreams and do what you love. In public relations there are so many different areas you can work in. From working at a boutique agency or a firm to working in corporate PR or consumer PR, there are endless options. I learned how important it is to try and get as much experience as possible so I can figure out where I want to end up working in the future. I loved hearing how Lynette gets to work with clients she’s truly passionate about, such as fitness companies and start ups. I hope that I can be as fortunate to be able to work in fields within PR that I’m passionate about and that excite me.

This week I learned how important it is to soak up nature and the good weather. On Wednesday when Lynette and I got teas at Gossip Coffee and got to sit on their outdoor patio. Although it was very hot, sitting outside refreshed me and gave me a new burst of energy for the rest of the work day.

This week one of Lynette Nicole PR’s clients, XO Marshmallow, got a lot of media attention! It was really exciting and really cool to see a client I’ve helped with have articles all over websites I’m familiar with and read regularly. One of the coolest things that happened was that XO Marshmallow made the front page of Guest of a Guest. I was in charge of counting all the likes, comments, and shares XO Marshmallow was getting on social media and it was so exciting to see how popular Lynette Nicole PR’s client is becoming!

Now, back to that rainy day hustle before our Leukemia and Lymphoma Fundraiser in the Hamptons on Friday night! 


Sunday, May 21, 2017

Brooklyn Half Marathon Recap

What a weekend! The past two days flew by. I've had the best time hanging out with my amazing teammates and some of my fabulous friends. On Saturday morning, I woke up at 3:30 AM while my friends were probably out closing down some bars to get ready to venture to Brooklyn for the Brooklyn Half Marathon. 

The last time I ran this race it was a massive disaster and I wanted redemption this year. 

This training cycle wasn't the best or strongest, but I did put some work in. We got to BK a wee bit too early but better safe than sorry. I met up with my Hellgate teammates and we hung out for a bit before heading to our respective corrals. 

Pre-race selfie!

Of course almost as soon as we entered our corrals, it started raining. What?! That was totally not on any forecast I read. While we were waiting, my teammate introduced me to one of her friends from Harlem Runs so we chatted with her and some of her teammates until the gun went off. They were super fun and had such a positive spirit. When the gun went off I felt great and tried to keep up with one of the Harlem Runs girls. Mistake numero uno. Mile 1 = 9:20. 


After we started hitting some 8:45 paces in the second mile I knew I had to fall back or I might not even make it to Prospect Park. I also realized I had to pee and was on the hunt for a portapotty. Almost a repeat of the marathon! The next two miles I have no explanation for and they are where I REALLY went wrong. 

Mile 2 - 9:15
Mile 3 - 9:04

This race was a mix of idiocracy and ambition. I know what my half PR is and I know what my body is capable of, but I haven't trained for a race in over two years. I had been putting out a few nice training runs but I got a little cocky. 

I still couldn't find a bathroom that didn't have a line and I didn't want to waste any time so I just kept waiting. I am very familiar with where everything is once you get inside the park- every bathroom, water stop and med tent- thanks to my 2015 performance. 

Going into the park is where I started slowing down, probably because I started hill training late. 

Mile 4 - 9:31

I had been hoping to go into this race running a steady 9:30. That pace seemed reasonable as it was in between my hard and easy training run times. 

What I wanted to do be doing instead of running at this point

Mile 5 - 9:37

I finally found a bathroom after mile 5 with no line so I popped off the hill to use it. This is where I started really slowing down because I lost my groove. It's also where my head was kind of like, "I'm over this, let's do something else." I tried to not have a time goal and let my legs do their thing but I am pretty competitive after all. 

Mile 6 - 10:15

After I lost my groove, I had trouble getting my pace back. Everything I tried to hit my 9:30 it felt like way too much effort too early in the race. I had really wanted to sprint down Ocean Parkway but had a feeling in the park that wasn't going to happen. 

Mile 7 - 8:58

And then there was the mile 7 gem. WTF! I have no idea what I was thinking running an 8:58 but I have a feeling we were going downhill. No other explanation as to why I thought it was OK to do this when I couldn't even hold the pace I wanted, 30 seconds slower. OOPS!

Venturing to shelter after it started pouring

Mile 8 - 9:31

Back to normal and on the parkway at this point. I actually forgot how much uphill the parkway has and I couldn't get my body to sprint. I felt like the course was super quiet this year and was hoping the crowd at this point would carry me to the end. 

Mile 9 -10:37

And here is where my head said nope, we're done. I didn't stop/walk at all during this race (except when I stopped for the bathroom break) but I definitely started shuffling. And I wanted to walk SO badly. I also thought I was looking for mile 8 not 9 so the surprise was welcome. I also did this the last time I ran this race. 

Mile 10 - 10:15

Almost there! Only a 5K left. At this point I was SO looking forward to seeing my team waiting just after mile 12. 

Mile 11 - 10:32

Slowing down and REALLY considering walking. I didn't.

[Credit: Jared Maestre]

Mile 12 - 10:36 

Yay for teammates! As soon as I saw the mile 12 marker I upped my speed and was super happy to see Hellgate, and the boardwalk in front of me. I got my pace back to a 9:30 and struggled to hold it until the end. My watch was also early so when I thought I only had 800m to go I'm pretty sure it was 1200 which made the end that much painful. 

Mile 13 - 9:35

Up that stupid little ramp we go for the last .1. The numbers on my watch were moving and I booked it down the boardwalk to fight to get under 2:10.

Mile 13.1 - 2:09:21

The end! I was so happy to be done. I was definitely fighting for a lot of those miles. While I'm super disappointed with my time, I am glad I redeemed myself. 

Hellgate Ladies

Now, off to train for a Fall half where I hopefully won't be putting out as an embarrassing performance as this was. 


Monday, May 15, 2017

PR Intern Diaries: Meet Jenna

Happy Monday everyone! It's only natural that the weekend flies by when you have a race in Brooklyn the next and a million things on your to-do list in between. Fortunately, Lynette Nicole PR has a new summer intern who is eager to learn about PR and assist with day-to-day activities. 

It's time to meet Jenna! 
Hey everyone! My name is Jenna and I’m Lynette’s new summer intern at Lynette Nicole PR. I’m a rising junior at the Pennsylvania State University majoring in public relations with a minor in digital media analytics. This is my first internship ever and I’m really excited to break into the world of PR!

This week I learned the importance of relationships in public relations. On Wednesday, Lynette threw an editor event showcasing one of her clients, Yo Yoga!, summer yoga deck. From what I noticed, everything about the event really came down to having great relationships with those you work with. Lynette was able to get the all of the food for the event sponsored thanks to referrals by people she’s worked with before and by forging new relationships with new food vendors. I also got to see how relationships with the press are (obviously) very important. Lynette was able to get a great number of editors and writers to the event, filling the entire deck, because of her great relationships.

Keeping a good work, health and wellness balance is really important. It’s something that Lynette takes really seriously. Although we had a very chaotic Wednesday, and weren’t able to grab a green juice or head to a yoga studio, I still learned about wellness this week. This week I learned how important it is, despite how busy you are, to still give yourself some down time to recuperate so you don’t wear yourself out.

I’m really excited for my first internship ever at Lynette Nicole PR. From this internship I really hope to learn about practitioner and client relations, as I can see how closely Lynette works with all of her clients and how dedicated she is to all of them.

Stay tuned every Monday to hear more from Jenna!


Thursday, May 11, 2017

Still Not 30

Happy Birthday to me! Although I have incorporated some work onto Life's Better In Yoga Pants, like the intern diaries, this is still first and foremost my personal blog. So, let's get personal. 

27, you were fucking cold. You challenged me physically and mentally for almost the entire year. WTF! Fortunately, because I'm me and I'm a badass, I overcame it all. A few months prior to my 27th birthday, I lost sight of the strong person I was, for almost ten months. 

That doesn't mean I didn't do badass things though. If you haven't noticed, I currently own my own business which I started while I was training for my first ever marathon! 

I've made some amazing friends, and I've had people who I thought were great walk away. 

I spent my summer living it up and can't wait to see what this year brings. 

I learned a lot about people. Good and bad. 

I learned that people will accuse you of things you didn't do and no matter how many times you tell the truth, they still won't believe you. And no matter how much it all still bugs you, you just have to laugh. Because at the end of the day, you owned up to what you did and didn't do, and if someone doesn't believe you, that's on them. 

This year also taught me that I hate the term millennial more than I thought I did due to the fact that I have to hire millennial interns. We are SO different and all I want is to find a mini 22 year old me. Where did everyone's passion and ambition go? 

I also was reminded at how great my friends are since they stuck by me when I made some of the dumbest mistakes ever (even after I was warned several times). 

I traveled (just a little).

I met Meb and he gave me a high-five in the middle of a training run.

So 28, please be a little nicer to me? I love my clients and my business, running, my best friends and the great life I've built for myself. But I could do without people who berate me, accuse me of things I never did and can't stand that I breathe. Because I finally remembered who I am and just because I am strong, a little bitchy and straightforward, doesn't mean I should be treated like shit. 

Clearly this blog post turned into a vent sesh but guess what? It's my personal blog AND my birthday, so I do what I want 😎

So cheers to more marathons (2018!), a growing business, fabulous friends, all of the adventures to come, and still not not being 30 😉


Friday, May 5, 2017

PR Intern Diaries: Yiman's Farewell

Hi everyone! I know I am a little behind on personal posts but I will have some updates to you soon. Before we break for the weekend, I wanted to share Yiman's last blog post as an intern. She is going to be graduating next week and head off into the real world! 


Before coming to Lynette Nicole PR, I had some experience working in corporate PR and with big clients. So it was a good opportunity for me to come here and learn about how to promote start-ups and work in consumer PR. I do appreciate the opportunity to work with Lynette and her great patience to teach me, and share her experience and ideas with me.

Although my internship was only 7 weeks, I learned a lot from doing simple tasks such as pulling a media list to more comprehensive ones like hosting an event. Sometimes I am slow paced but am getting used to pulling a list by searching according to different clients, topics, events and situations. Also, I was lucky to participate in an event held at Yo Yoga!, by preparing all the items and setting up the venue.

The more important thing I have learned at LNPR is a different mindset. Every Wednesday we have a wellness day, taking a break in the middle of the week to refresh ourselves. Lynette and I went out for smoothies, healthy lunches, yoga or  cups of tea. After work, I don’t even need to check my email. From wellness day, I start to embrace this new idea of work/life balance.

The best part of my internship was the event. After several weeks of preparation, we spent time making sure everything was OK, double checking every detail just to make sure the event will go smoothly. Then I was able to see how participants enjoyed our event. It was a lot of excitement. Lynette told me PR is not a glamorous job, we always work behind the stage and let our client shine. By preparing the event, I can understand better what she said about PR.

For future interns, my advice would be: please seize every opportunity to learn, don’t be afraid to ask questions and learn to manage your time as well. Finally, I hope you will enjoy your internship at LNPR as I did. 


Have a fab Cinco De Mayo and Derby Day! I will be hitting the town with my favorites to celebrate by upcoming birthday (May 11)!


Monday, May 1, 2017

PR Intern Diaries: Yiman's Top Resources

Happy May everyone! Not only is it a new month, it's also my birthday month! May 11 to be more specific (in case you wanted to wish me a happy birthday, or send rainbow cookies, whichever). To kick off the month, Yiman is talking PR resources.

I have been doing this internship with Lynette for over one month. She has told me many times that a PR girl needs to be very resourceful, which means you are supposed to take advantage of all the resources you can think of. So I would like to talk about the resources I am finding most useful for my internship.

One thing I find very useful is Cision, a web-based software to build media lists. I can pull out a media list by searching media type, location, outlet topics and even the specific media outlet. On the other hand, it is great tool to use when you spot an appropriate editor to pitch but can’t find his/her contact information.

Cision saves me a lot of time. However, Cision isn’t everything. Most of the time I still need to use Google to find key terms, editors names and certain topics. So Google is another common tool I would turn to for help.

Last but not least, social media is also a good approach. For example, when looking for bloggers for certain topics, I would click on their social media accounts to find contact emails, how many followers they have and see how influential they would be.

Resources are very important for PR girls. Yet for me, I believe ability of collecting information is more crucial. Resources will not accompany with you all the time but capability will.

Stay tuned for a Brooklyn training update, some new running toys and a few recaps! 


Monday, April 24, 2017

Pietro Nolita

A few weekends ago, my friend and fashion designer Tasch  and I headed to Nolita to check out one of the pinkest spots in NYC. That's right, we went to Pietro.

Pietro doesn't take reservations and only holds about 15-20 people so we decided to do an early Saturday night dinner. We arrived at 5:30 PM, when they start evening service, I ordered the Violetta cocktail which featured house-infused lavender vodka.

At around 6:45 PM we sat at our table and ordered another cocktail. We ordered the Carta Da Musica Fusa as an appetizer and it was delish. So much cheese!

For my entree I ordered the Farfalle Al Funghi with whole wheat pasta. Holy goodness! Everything was just perfect. The mushrooms, pasta, cheese.

We wished we had room for dessert but when the waitress came to ask we had to say know. We were stuffed!

Pietro also has a brunch menu that I'd love to try down the line. I think it might be a whole day ordeal trying to go in the middle of the day.

If you find yourself in Nolita, I very much recommend checking out Pietro!


Friday, April 21, 2017

PR Diaries: A Day in the Life of Yiman

Happy Friday! Another week of hustling down, more than we can count to go. In this weeks edition of our intern diaries, Yiman is talking about our day working from Joe & The Juice. 

It is a cold, windy morning. The temperature goes down again after several warm lovely days. Today I am meeting Lynette at Joe & The Juice, a healthy juice bar in SoHo New York, our temporary office for the day. Sitting near an outlet, we start our work.
As usual, I begin with making a to-do-list before diving into work for the day. Lynette helped me rearrange the order of things to do. Since everything is important, we start with the easiest stuffs first, like clipping, adding updates to memos and spreadsheets. Following her instructions, I start by updating our gift bags sponsor spreadsheet for our Leukemia and Lymphoma Society event at Yo Yoga! next Saturday.
Around 12, Lynette leaves to meet our newest client, Allongee,  to discuss the upcoming campaign.

While she’s gone, the most regular part of my day comes: making spreadsheets.
Usually, I help with making spreadsheets of different media outlets according to what event we are holding, or what topic we are pitching. For today, I am making a list of media covering topics of health and medical tech. I type “medical healthcare tech media outlet” in Google and it turns out many results. From there, I need to select the best fit for our client, including best editors. I have to look at each website to confirm there is section my client fits into. And a key tip here: before adding this media outlet to your list, it is of great importance and necessary to check whether or not it has already posted articles about the client. I make a list of around 10 and Lynette checks and select from my list who to pitch. After the medical tech list, I continue making a list of raffle items for a karaoke event.
At 5 PM, we stop working and go back home. This is a regular day of my internship with Lynette, a patient boss willing to share and teach.

Cheers to a relaxing weekend! I'm headed to my cousins bridal shower on Long Island this weekend and taking my mom to brunch in Queens.

Look out for a review of something very pink on Monday!


Friday, April 14, 2017

PR Intern Diaries: Yiman

Happy Friday! It's intern diaries day so check out what Yiman learned this week! 

When working in the PR industry, one small but crucial point you need to keep in mind is paying attention to the breaking news. This is what I learned about PR this week. Basically, PR tasks require people to communicate a lot with the media including newspapers, magazines, websites, forums, blogs and on social media. When something big happens, usually it is not an appropriate time to pitch editors. Picture the scene: editors and reporters are having a planning meeting on breaking news. At this time they would not care about what we are pitching. For example, when Angelina Jolie and Brad Pitt’s divorce was announced, we didn’t pitch entertainment editors.

On Wednesday, I went to yoga with Lynette near the office. It was so much fun! I am getting to know the importance of having a wellness day in the middle of the week. The excitement starts from Tuesday and maintains until the end of Wednesday. After a wellness break, my body felt refreshed and my mind was better focused on work. Even more, every time my boss and I do something together like friends for a break, I get the opportunity to learn about her and feel more close.

Working in PR really brings me a lot of interesting experiences. I help with research and creating a lot of spreadsheets. This week I was working on a fundraiser and had to look up places to send couples on dates, search for raffle items, make a list of high-end restaurants, and even seek contacts information for NYC bachelors.


We hope everyone has a great weekend! I'm headed to Boston to watch the marathon on Monday. Check out our Instagram stories (@Lynette_Nicole) to stay on top of my adventures! 


Wednesday, April 12, 2017

Xo Group FoundHERs - BaubleBar

A few weeks, I got to spend the evening with Anna and Darcy at the XO Group's offices in the Financial District for one of their FoundHERS speaking series. 

We got to hear from Amy Jain and Daniella Yacobovsky, the founders of BaubleBar, about their journey from finance to jewelry. What I liked most about their story was how relatable it was. 

Starting a business is no easy feat and in the beginning, it comes with more downs than ups. 

Amy and Daniella both had lucrative, secure jobs that they left to work on BaubleBar full-time. They had a pseudo office (an apartment) and were learning as they went. They talked about their first website, taking unflattering images with iPhones, learning what different people in the fashion industry did and when they first realized they were leading this amazing business. 

One of my biggest takeaways from the talk was to just keep going. PR can be a frustrating field to be in but at the end of the day, I started my own business so I obviously love it. Like Amy and Daniella, I am still learning as I go and am fortunate enough to have an amazing mentor (who is also one of my good friends and former bosses). 

Cheers to girl bosses and moving forward! 

Ps. I cant wait for you to meet Lynette Nicole PR's two new clients in the coming weeks! 


Friday, April 7, 2017

PR Intern Diaries: Yiman

In an effort to combine all aspects of my life and create more lifestyle content vs just running, I'm incorporating something that is my whole life- my business. Lynette Nicole PR was born mid-August 2016 and am so proud to say we are growing daily. We brought on our first intern who will be talking PR and wellness every Friday through the first week of May! 

So, without further ado, meet Yiman.


I am Yiman, a second year graduate student at NYU majoring in Media Culture and Communication. Being very interested in PR industry as well as media strategies, I interviewed Lynette and started my internship with her. Being a PR intern with Lynette is probably one the best things that has happened to me during my last semester of school. I’m getting a first hand look at how PR works in brand building and business development and great understanding of consumer lifestyle businesses.

If I can only name one thing I learned about PR this week, I would say it is the importance of making a to-do-list. Each time I get to the office, Lynette tells me to go through all the emails I received and make a to-do-list on my own. Then I email it to her, get feedback and start my work. Instead of throwing a list to me, Lynette is intentionally training me on independent thinking. Gradually, I figure out a sequence of tasks that follows an easy to hard track, which is really reasonable to start in the morning when you have scores of work on hand. At the end of the day, I update this list and she understands what things I have done and what still needs to be completed. By updating, it shows Lynette the challenges I met and things I am not clear about. For clients, she sends out a comprehensive memo every two weeks to let them know how their campaign is going, in addition to speaking with them during the week.

Lynette is pretty serious about work-life balance. Every Wednesday, we do something healthy as a team; salads for lunch, a smoothie break, or a yoga/Pilates class. Watching Lynette pursue a balance between work and life by keeping a regular schedule and eating healthy has subtly influenced my mindset to make minor changes to stay healthy. I was not used to eating salad as a meal, however after several attempts, I am getting used to it.

Since my last internship in Hill+Knowlton Strategies was corporate PR, I don’t have much experience in events. Thus I hope to assist in more activities and gain experience and insights on event preparation. I am getting my first opportunity to help during our clients Leukemia and Lymphoma Society Fundraiser on April 29. I am looking forward to it!

Have a fabulous weekend everyone!