Wednesday, March 15, 2017

Meet Dr. Steven Wang

One of my best friends Anna gets eaten alive by mosquitos during the summer and tries to do everything to keep them away- even wearing heavy backwoods bug spray to bed. 

Dr. Steven Wang purposely went out into the wilderness without bug spray and offered his body as a buffet to mosquitoes. 

Why would someone do that? To test the effectiveness of his first product in the Dr. Wang Herbals Skincare collection- Eczema Ointment. 

Last week I had the pleasure of attending an intimate breakfast at Good Housekeeping to celebrate Dr. Wang's Good Housekeeping Seal of Approval and partnership with HSN. 

Dr. Wang is a board-certified dermatologist at Memorial Sloan-Kettering Cancer Center in Basking Ridge, NJ. He has published over 85 peer-reviewed scientific medicals articles (I've been writing this blog post since the day of the event so I'd say that is quite impressive), and has an active clinical research program focused in photoprotection, antioxidants, nanotechnology and skin health.

One thing many might not realize about me is that I am a science nerd. Before I majored in PR/advertising, I was a bio education major and nutrition. While I might not have pursuing a career in those fields, I am still obsessed so coming to this breakfast was a no brainer. 

After spending time researching Chinese herbs and their connection to treating psoriasis and eczema, Dr. Wang was able to translate eastern medicine to western, and found that those herbs have anti-inflammatory and antibacterial properties. He published a paper with his findings and thought he would wipe his hands clean and move onto a new topic. 

No such luck! His patients read his research and wanted to buy these magic herbs that would help them. So in January 2016, he put up a website and began providing the eczema ointment to patients. And they were thrilled to find relief! 

[Credit: Dr. Wang Skincare Facebook Page]

The ointment contains 8 proprietary blends that combined, rebuild barriers on skin, reduce inflammation, and stops itch. The purple hue is great for kids as the color disappears once it hits the skin. 

Dr. Wang estimates that at least 30 million Americans suffer from eczema. 

For more information on Dr. Wang Skincare, please visit

I am looking forward to seeing what comes next for the collection! 


Monday, March 6, 2017

Internships and Cover Letters


An internship is the first building block to a successful career. So you want to make a great first impression. 

It's amazing how much can change in just a few short years. When I was in college, I had to take a course on resume and cover letting writing. And while at the time, it seemed like a useless time suck, I am so glad that I made myself sit through it. Whenever I applied for a job or internship, I made sure my cover letter was in the body of the email and my resume was attached, and sometimes I also included underneath my signature. 

What I love about being in the communications field was how creative I got to be with my resume. I got to go against the norm and play with the design and color. 

Fast forward past several internships, a stint in field markets, a few promotions and agency changes, I am now the proud CEO of Lynette Nicole PR. My baby is only 6 months old and has a lot of growing to do but I am fortunate to have enough work to need an intern. 

When I was hiring interns or team members at other jobs, I received some of the greatest candidates and applications. Everyone wrote a little note even if wasn't a full blown cover letter and send their resume, attached or in the body. Later on in my career, I got to work with one of those interns (now an AE) and one of the firms I was at. 

I posted on various websites and Facebook groups for an intern and got mostly crickets. And if I didn't get crickets, I got blank emails with attachments! Who are you? What is attached? Why should I open the attachments? To be fair, I did receive a few candidates who wrote clear and concise cover letters and sent resumes, but for the most part, I was shocked. 

To the new generation of college students, interns and entry level employees- professionalism is not dead. You may read a company is laid back, fun, young and hip, but that doesn't mean you don't have to make a solid first impression. 

If you can find the person who you are contacting, include their name. If you are reaching out to an info@ address, at least wrote the CEO's name if you know there isn't an HR person. It shows you did your research regarding the firm. 

Tell me about yourself and your relative experience. Tell me what experiences the courses you are taking are giving you. Are you on your schools PR team? Tell me! Why are you a fit for my firm? Did you read that we specialize in consumer lifestyle and not government relations? Tell me what makes you different than other candidates. 

I still have hope that professors will take a class or two to go over applying to jobs and internships because I just know there is a smart bunch of kids out there who are ready to kick ass in PR. 

Also, if you're reading this and are looking for an internship in NYC, please please email me at