Friday, June 23, 2017

PR Intern Diaries - Jenna & Leahi


Happy Friday! This weeks PR intern diaries is a double since both posts were so similar! First you'll hear from Jenna, and under that is Leahi! 
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I’ve been having a lot of fun at my internship at Lynette Nicole PR. I’ve been here for a little over a month so far and I’ve again a lot of valuable experience that I’m sure I’ll carry with me into my future in public relations. One of the most important things I’ve learned at LNPR is how important paying attention to details is. It’s very important to make sure all the work is cohesive, clear, and concise. You want to make everything is as clear as possible for the client so there is no confusion and you keep them happy and satisfied.

So far my favorite task has been helping to plan the various events LNPR has thrown for our clients. I love helping to find influencers to invite to the events as well as doing all the menial tasks for events such as coming up with supplies we need and making sure the guest list and RSVP list are up to date. I think that event planning is something I could really be interested in pursing in my future. My least favorite task at LNPR would have to be searing for editor and writer emails. While you can find many emails through Cision  some editors and writers don’t freely give out their emails. I’ve spent many hours frustrated searching through different editors and writer’s websites and social media accounts scouring for their emails with no luck.

In the next month of my internship I really want to improve my pitch writing. Recently I’ve been writing a lot of pitches for LNPR, and while they’re certainly not perfect, I really feel like I’ve started to improve. I hope to get really good at writing pitches as they’re so important in getting press for clients in PR and I know that it’s a skill I will carry with me throughout my career in public relations. (Jenna)
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Hello again! Its me, Leahi!

Week 2 has come to a conclusion and it’s been crazy busy! As I said last week I was thrown into everything, which I loved, and created an awesome opportunity for me to learn. This week I am starting to get the hang of things, although, there is so much to learn. I have picked up this week that PR is very detailed oriented. There are so many things that I miss or don’t see because I don’t have that trained eye quite yet. Thankfully, Lynette is kind in reminding me to pay attention to the little things.

There has been a ton of balancing things this week between work and my own social life. There is no way I could get it all done and organized without writing it down. Lynette really enjoys embracing wellness even while working. Which I totally appreciate! Especially being an athlete in the middle of a transition to the working world. We took a smoothie break and it reminded me that wellness is all about balance. Whether it be work life balance, food and sweets, or exercise and rest.

I was also able to work on the Self.com call sheet which gave me an inside look at what is going on at one of the shoots. It was cool just to know that I was working with a company that I see almost every day online and on the magazine stands. The world of PR has taught me so much in so little of time.

That’s all for now!
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XO,
Lynette
 

Wednesday, June 14, 2017

PR Intern Diaries: Jenna


Happy Wednesday! For today's PR Intern Diaries, Jenna is talking about her favorite resources. 

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Interning in public relations involves a lot of research and finding things online. Luckily, I’ve been able to use a few resources that have really helped me out. The most useful resource for me has been Cision. Cision is an online resource for public relations practitioners that allows you to look up editors, as well as outlets, to pitch to or to invite to events. It helps you to generate lists related to your client and makes it super easy to get all their information. I’m constantly looking up emails for editors and influencers, so getting them all in one place is super helpful. I also use social media sites, like Instagram and Twitter to find contact information for editors and influencers.  I recently subscribed to the website, Help a Reporter Out, which is another must have resource. Help a Reporter Out sends emails periodically throughout the day with lists of articles reporters are writing and need sources for. It makes it easy to find placements for your clients. So far, I’ve only pitched one story from Help a Reporter Out but I’m sure I’ll be using it a lot in the future. 

In the future I’m sure that I’m going to continue to utilize these resources. Once I’m officially working in PR I know that I’ll be finding editors to pitch to all the time of of them. I also started reading a website, after Lynette shared it with me, called PR Couture. The website gives a lot of tips and insight into the world of public relations. It even has a section that shows available jobs in PR. I definitely want to keep reading and stay up to date with PR Couture to get all the information that I can. 
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XO,
Lynette

Tuesday, June 13, 2017

Mini 10K Recap


After a rough week- emotionally and physically- I woke up bright and early Saturday morning for the Mini 10K in Central Park. In true Lynette fashion, I was super early and none of my friends were there when I arrived. 

I hung out around bag check for little since I didn't want to put my phone away just yet. My coach and a few teammates showed up so I hung out with them for a little, then my friend Wendy arrived (who was running her first 10K!) and we took some photos and checked our bags. 


After we had all of our stuff put away, we headed to the start line which was of course 15 min away. I got corral G, because NYRR was going off of my pre-inury pace. Just before we started moving my teammate Denise appeared in my corral and we decided to run together (AKA she was going to pace me). We began running and had to weave in and out a lot on the Central Park West. There were a lot of walkers before we even hit the one mile mark which made it difficult to find our groove. 

We were running at around a 9:15 pace. We skipped the first water station and thought there would be one at mile 2 but there wasn't. We booked it up our first hill and embraced going down Harlem Hill and not up it. Finally we saw the second water station and I grabbed some water to sip and tossed the rest over my head. One of the biggest reasons why I checked my phone- this race is ALWAYS hot and sometimes humid- so I knew I'd want to cool myself down. 

Just after that was the 5K mark which I was surprised that we clocked a slow time for- 29:06. Next up were some rolling hills on the east side of CP. According to my watch, my 4th mile was my slowest, I fell back about 10 seconds. 

At this point it was definitely hot and I was definitely breathing heavy but I knew that if I kept it up, I would be content with my time and the effort I put into the race. It was exactly what I needed after the prior week. At this point, with only two miles left, I knew I had it in the bag. I lost Denise just before the next water station where I grabbed water for my head and Gatorade to drink.

Mile 5 clocked in at around a 8:37. My watch was off by about 10-13 seconds according to official times. This mile included flying down Cat Hill. 


Once I was down Cat, I knew it was over. I rounded the bend to Central Park South and saw one of my Hellgate teammates walking and grabbed her. But accidentally also left her so safe to say, I am not a good pacer. I was excited to see the 800K mark because that meant only 2 laps of the track left. 

My Hellgate team was cheering at the mile 6 marker which was just enough motivation for me to push through to the finish line. 



I finished in 57:42, and although that's not much, it was a minute away from my PR and my first solid race in over two years since I got injured! My average pace was 9:18. 



All in all, I felt great the entire race. I'm so thankful to have been able to start with Denise who got me off to a great start. I'm excited to train through the summer and get that overdue half marathon PR in October! 

XO,
Lynette 


Monday, June 12, 2017

PR Intern Diaries: Meet Leahi


Happy Monday! Hope everyone had a great weekend and is ready to grind. We had a fantastic weekend running the Mini 10K on Saturday (recap to come) and spending time with friends in the gorgeous weather.

To kick off the week, I want to introduce you to our newest intern, Leahi!

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Hi all! My name is Leahi Camacho and I am a junior at Wagner College on Staten Island. I am originally from Hawaii but I have been loving the NYC life for the last 3 years. I started my internship at LNPR this past week and I have been loving it! I was put right into the action and it has allowed me to learn a ton of things in the first week alone.

One of the biggest things I learned this week in PR is it takes a HUGE amount of organization to stay on your A game. While it may seem obvious, it’s crazy to see how Lynette balances so many accounts. I know that it is going to take some serious organization this summer. I was also fortunate to be put on the allonge√© account. I have learned a whole lot about a company and a type of exercise that I didn’t know about before. I did not realize how intense some of these dance exercises can really be. Although I am just starting out, there was a ton of information processed this week. Too much to keep to a blog post!

Hopefully in this internship I can get a really well rounded experience of what PR is all about. That is my goal. More specifically, I want to truly gain as much understanding as I can in one summer about this industry. I really think I can put my business and psych background to the test! I know that hands on experience in invaluable and I have been fortunate enough to work for a company that allows interns to do so.

Until next time!

Leahi
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XO,
Lynette

Monday, June 5, 2017

PR Intern Diaries: Jenna's Must-Haves


Happy Monday! Hope everyone had a great weekend after a short albeit long weekend last week.We are kicking off a new week with our intern Jenna sharing her PR intern must-haves- aka everything that helps her have successful days. 

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Hey everyone! This week I’m here to share my intern survival kit. Being an intern isn’t always easy, and I know I wouldn’t be able to get the job done without these essentials. 

My laptop

I would be completely lost without my laptop. I’m constantly on my Macbook working on spreadsheets and keeping up with our clients on social media. It’s really important for me to be able to check my email so I can keep up to date what’s happening with our clients in the press. 

A planner

I actually use my laptop as a planner, but any planner is essential for an intern! Making a to-do list in my planner is the first thing Lynette has me do every morning. It helps me to make my schedule for the day and makes sure I don’t forget to do anything. I love crossing the different tasks off my planner, it helps me feel accomplished and motivates me to keep working! Keeping a planner is also super helpful because throughout the day anything can happen. You need to be on top of whats happening in the press with the clients! It’s important to keep adding and checking your to do list to make sure you don’t miss anything. 

Water

When you’re working hard and getting lost in what you’re doing sometimes it’s hard to remember to stay hydrated. Keeping water by my side at all times reminds me to keep drinking throughout the day, no matter how busy it gets. Lynette puts a strong emphasis on balancing work and health. Keeping myself hydrated is one way I make sure I stay healthy and ready to keep working. 

Comfortable shoes 

I have a long commute to work which includes a train, a subway, and a decent amount of walking. I always make sure I wear comfortable shoes so I’m ready for the trek and don’t wear myself out. Don’t worry though, I make sure not to sacrifice fashion for comfort and find a happy balance in-between both of them!

Hair Ties

Nothing makes me feel more in work mode like pulling up my hair and getting to business! Something about putting my hair in a tight ponytail motivates me to work super hard and makes me feel like I can accomplish any task. I also have super long hair so getting the heat off my back doesn't hurt either. 

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What are your essentials that get you through the work day?

XO,
Lynette